Consumers are barraged with so many marketing messages these days that you absolutely need to stand out or your advertisement just becomes part of the clutter. Advertorials are a way to stand out, be hyper-local, and market yourself online all at the same time!
One way to stand out marketing-wise is to provide something useful to the reader while you are promoting your brand or business. Most successful advertorials combine about 70% of helpful content and mix in about 30% promotion. You as a company give them some information about a certain situation that can help them with their problem and then at the same time subtly letting them know your businesses capabilities in case they need your help.
Hyper-local advertising lets you craft a message that targets customers within specific areas or neighborhoods. It’s a way to speak directly to those audiences that may be interested in your products or services with a message that resonates with them. Your message will not need to be watered down to appeal to everyone. You will be able to focus on your target. You can reference topics that only the hyper-local audience would value, and it creates trust and credibility. You can show your customers that you share both their tastes and values and the relationship begins. Create the relationship, and the revenue will follow. Since hyper-local advertising has a surgical instead of shotgun approach, the cost will be less. Direct mail and online marketing allow to focus hyper-locally. When used together you get exponential results.
Direct Mail and Online Marketing Complement Each Other
When you send an advertorial direct mail piece to a specific area, you will want your online strategy setup before your audience receives it so you can track the effectiveness of your campaign. After it’s sent out, you’ll want to be able to give your audience next steps online so that you can monitor the effectiveness of you direct mail and capture lead information. You will want the information on the advertorial also on a landing page/website and on social media to bolster and expand your marketing from there. The combined efforts of these marketing channels will help make the campaign a success. The leads will generate revenue if you continue to build the relationship through social media and your sales efforts. You will want to build the relationship with information that will help your customers move through their buying process.
Business Review Services helps generate leads affordably for companies through advertorials, hyper-local marketing, direct mail, and online marketing!
Contact us (800-669-3736) for more information!
Advertisers keep coming back to Business Review Services because IT WORKS! The right combination of direct mail, social media, search engine optimization, and digital media are what generates new customers for our advertisers. We help our advertisers get in front of more than 50,000 people in a specific area for less than $1,000 for a full year!
Whether you are a small business or a large corporation, all businesses need to maintain a loyal consumer base as well as keep public awareness. Advertising plays a significant role in stimulating company growth, building consumer confidence, and maintaining customer loyalty. It would be easy to get new customers if we all had an unlimited marketing budget. But for the majority of us, this is just not the case. Most business owners are short on two things: Time and Money. We help you with both!
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